Docs
The orchestration layer, driven by conversation.
TrailGuide is a CLI- and MCP-native control plane for lifecycle marketing. You talk to it in plain language through Claude (or any MCP client) and it runs the work: pull audiences from your warehouse, stand up personalization endpoints and multi-step journeys, and ship guardrailed messages across push, email, SMS, Slack, and any HTTP endpoint, on top of the martech stack you already have.
No code
For marketers
Run campaigns, audiences, and journeys by asking Claude in plain English. What you can do, how to phrase it, and the guardrails that keep it safe.
Read the marketer guide →
MCP / API
For developers
Connect over MCP, the full ~60-tool catalog, the data and campaign model, the agent fleet, analytics over your own warehouse, example prompts, and the safety controls. Build on the layer directly.
Read the developer guide →
Start here
Everything runs through one connection. Point Claude at the TrailGuide MCP endpoint and approve it in your browser — then just ask.
claude mcp add --transport http --scope user trailguide https://trailguide.co/api/personalizer/mcp