Blaze
ProposerProposes concrete growth experiments and ideas, then hands each one to Ranger to pressure test.
BetaApplications open · reviewed on a rolling basis
Apply for the TrailGuide beta.
TrailGuide is an agentic orchestration layer for lifecycle marketing: segments straight off the data you already have, live personalization endpoints, and guardrailed email and push journeys, driven from your terminal or any AI agent. It layers on top of the stack you already run instead of replacing it.
$trailguide extract postgres://prod | personalize --strategy similar | journey deploy
One month free trialHands-on onboarding by Wallabout, includedPay as you go after, no obligations
What you're applying for
One layer from a row change to a sent message.
TrailGuide reads your data, shapes it into segments and personalizations, and ships messages through the tools you already use, with experiments, frequency caps, and kill switches built in. Five primitives compose the whole thing.
01
Segments
Import audiences from Zero-Copy or the warehouse, with live counts and refresh cadence.
02
Triggers
Watch row mutations, thresholds, and event bursts. You set how often we check.
03
Personalizations
Live REST endpoints. Pass an ID, get personalized JSON. Preview right in the editor.
04
Webhooks
Email, push, or custom payloads. Static or agentic copy, every send within guardrails.
05
Sequences
Chain webhooks with waits and exit criteria: return events, segment changes, timeouts.
Where it sits
On top of your stack, not in place of it.
TrailGuide reads from any data source you already have and maps to the engagement tools you already send with. Nothing to rip out, no data to migrate.
Any data source
Data warehouse
Databases
CDP & events
APIs & files
TrailGuide
Orchestration layer · MCP & CLI
SegmentsTriggersPersonalizationsSequences
Guardrails · experiments · frequency caps
Any engagement tool
Customer.io
Braze
OneSignal
Iterable
+ email · push · SMS · webhooks
Built from a prompt
Describe a coach. Watch it get built.
Say what you want in plain language and TrailGuide assembles the whole orchestration: the segment, the trigger, and a multi-channel sequence. Here it builds an onboarding coach for a fitness subscription app, a welcome email followed by push nudges across week one.
$trailguide coach “Build an onboarding coach for our fitness app: welcome new members by email, then send push nudges across week one to get them to their first three workouts.”
Segment
New members · 24h membership.startedTrigger
first_workout_count < 3 threshold · checks dailyCoach
/onboarding-coach goal-aware · agentic copySequence
1 email + 3 push across week one
New members · 24h membership.startedTrigger
first_workout_count < 3 threshold · checks dailyCoach
/onboarding-coach goal-aware · agentic copySequence
1 email + 3 push across week one
journey deployed · onboarding-coach · 4 steps · week one
1emailDay 0
Orient the new member and get the first session on the calendar.
Summit Fitness
to morgan.lee@example.com
Welcome, Morgan — let’s find your first workout
A simple week-one plan, built around your goal
Great to have you in. We built a simple week-one plan around your goal of building strength. Three short sessions, and we’ll be right here for each one.
1
Day 1 · 20-Min Full-Body Foundations (no equipment)
2
Day 3 · 15-Min Mobility & Core
3
Day 6 · 25-Min Upper Body Strength
Then, coaching push across week one
2pushDay 1 · 7:30am
Nudge the very first workout while intent is highest.
Day 1 is ready, Morgan 💪
20 minutes, no equipment. Let’s get the first one done.
3pushDay 3
Lower the bar on a rest day to keep the streak alive.
Two days in — nice work
A 15-min mobility flow keeps the momentum going. Tap to start.
4pushDay 6
Push to the week-one milestone: three workouts done.
One workout from your first week 🎯
Finish strong with 25-Min Upper Body Strength.
Your AI coworkers
Meet the agent fleet.
Five autonomous agents work your growth backlog alongside your team. They scout for opportunities, debate the ideas, and review the work, then file what survives for a human to approve. Nothing ships on its own.
Ranger
CriticStress-tests and sharpens each proposal. Blaze and Ranger debate in a proposer and critic loop until an idea holds up.
Pathfinder
Opportunity scoutScans product telemetry, funnels and drop-offs, and surfaces the highest-value opportunities, grounded in real numbers.
Cairn
Codebase scoutReads the app's own source to tie each opportunity to the actual screens and code it would touch.
Summit
QA and reviewerReviews changes and checks quality before anything ships, so only vetted work moves forward.
The fleet runs as reversible, internal coworkers. They surface ideas and file them into your team's Workflow and Slack, where a person reviews and approves anything that goes live. Nothing is shipped automatically, and every step is yours to undo.
Onboarding included
You don't onboard alone.
TrailGuide is built by Wallabout Collective, a growth and MarTech consultancy. During the beta, every workspace is set up hands-on by the same team that builds and runs the platform, included in your trial at no extra cost.
Wallabout CollectiveSTEP 01
Map the terrain
A working session, not a sales call. We map your goals, data sources, and channels, and leave with a concrete plan for your first campaigns.
STEP 02
We wire it up with you
Wallabout connects your warehouse and tools, imports your first segments, and stands up personalization endpoints. No pipelines for your team to build.
STEP 03
First sends in week one
Your first guardrailed campaigns ship inside the trial month, with a weekly check-in to review results and tune what runs next.
The trial
A month on us. Then only what you use.
The beta comes with a one month trial before pay as you go pricing kicks in, and no obligations beyond that.
MONTH ONE
Free, all in
Full platform access with onboarding included, free for 30 days. No credit card to start and no setup fee.
AFTER THAT
Pay as you go
When the trial ends, usage-based pricing kicks in: you pay for what you actually run and send, and nothing more.
ALWAYS
No obligations
No contract, no minimum, no lock-in. If TrailGuide is not the right fit, walk away anytime and your data stays yours.
How applications work
Apply now. We're admitting on a rolling basis.
We're accepting beta workspaces a few at a time over the next three months, then closing applications. Applying early means a better shot at a spot and a calmer, more hands-on onboarding.
STEP 01
Apply in a minute
Leave your email and company site below. That is the whole application, no lengthy form and no credit card.
STEP 02
We review and reach out
Wallabout reviews applications on a rolling basis and follows up to book a kickoff with the workspaces that are a fit.
STEP 03
Onboard and ship
We set your workspace up hands-on and get your first guardrailed campaigns live inside the free month.
Apply for your spot on the trail.
We admit workspaces a few at a time, so every setup gets real attention. Leave your email and company site, and the Wallabout team will review your application and reach out.